Saturday, September 29, 2012

Larry Namer, co-founder of E! Entertainment, and new developments in China, with Eric Zuley - (The EZ Way )

Eric Zuley

LOS ANGELES, September 27, 2012 ??Larry Namer?is an entertainment and media entrepreneur who, along with?Alan Mruvka, founded?E! Entertainment Television, a company now valued at over $3.5 billion, and Movies USA Magazine. Communities' Eric Zuley sits Mr. Namer down for a conversation on getting there.

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EZ: What is it like being in your shoes and how do you become a Larry Namer? How did it all start? Tell us the story.

LARRY NAMER: Well, I co-founded it with a friend named Alan Mruvka and we, back in the mid-80?s, came up with this idea of MTV 24 hours a day, or Entertainment Tonight all day long.

We had the idea for the channel, which initially was called Movietime, then we changed the name to E! and we wrote a business plan. Everybody said, ?Great idea?, but you know Rupert Murdoch? And you can?t just start a TV station? We really believed in it. People say, ?Did you know it would be successful??

And the answer is: ?Yes, we knew it would be successful?.? We believed in it, we wouldn?t take no for an answer. We had tremendous, tremendous perseverance.

Eventually, it went on the air. The second it went on the air, everyone said, ?Why didn?t you tell us that is what you wanted to do? We would have given you the money years ago?.

If you have to boil down what my skills are? It is being able to understand Pop Culture, and how people will consume Pop Culture. Understanding how technology plays in that, technology is a very important part.

I don?t say I make shows for TV, I make content for whatever device people want to watch them on. I don?t care if it is computer or a?

EZ: Touchpad, IPhone?

NAMER: It doesn?t make a difference. It gets back to Basic Storytelling.

The other side of that is: you?re not going to be right 100 percent of the time.

It is knowing how to assess things, and whether or not you are on the right track, if you could ever be on the right track? And knowing when to say, ?Oops, I goofed, next?.

It?s knowing when to cut loose, and not spending time on things just because your eo is driving it: but you have to let your brain and your heart drive it.

EZ: Got it. When we did the award [EZ Achievement Award given to Larry Namer] with the Multicultural Motion Picture Association (MMPA), signed off by the City and County of Los Angeles, you said something like you ?are hoping to change the media world?.

NAMER: I go back and I look at my career. It?s always been of how you could take technology and the changes in technology, which enable smaller and smaller voices to have a say.

I mean, it used to be where you had to be NBC, ABC, CBS in order to reach people.

Now Eric Zuley can start a TV show on the web and get his opinion across. I think that?s great.

I think that women who sew, who want a media vehicle to talk to other women who sew, they should have a media vehicle.

Now that it has come down to literally $100 cameras are capable of broadcasting? It has enabled people all around the world to have a voice, so smaller niche opinions and stuff like that is really what I?m about.

EZ: I have to ask this question to you: The Naysayers, the Speed-bumps, the people that are going to post blogs, or whatever? The ?Haters?? How does someone like you deal with that?

NAMER: Not every is going love you, or love what you?re doing. I think if you stay true to yourself and you do stuff based on a pretty good set of moral values.

EZ: Got you. I know you are on the E! team and I know your answer is probably going to be, but Ryan Seacrest or Big Boy? Which one of these celebrities is it going to be?

NAMER: I have interviewed Ryan several times for different jobs and I have never hired him. I have hit myself with a hammer, my head with a hammer every time. I love Ryan. I think he?s the hardest working guy?

EZ: Uh, Uh, Uh, I?m the hardest working man in Hollywood.

NAMER (chuckling): Well, okay. Next to you, Ryan is the hardest working guy. I just think it?s amazing what Ryan does. I don?t know how someone can do what he does. I don?t know when the guy sleeps.

EZ: What is coming up for Metan [Development Group]? I know you did Gossip Girl. I got a really cool interview with Robert Richard, who is one of the stars of Vampire Diaries out here. Are you doing it out in China?

NAMER: No, well, I have the equivalent to Twitter in China. It is called Weibo. My name is GossipBoyL on www.Weibo.com, so I communicate a lot with the Chinese audience. That?s how I find out that The Vampire Diaries are so popular, or Big Bang Theory is second, and Gossip Girl? We are not doing those.

We are doing a modern drama, a modern urban drama, youth drama that?s called China Girl. Our other shows like Hello! Hollywood! are web-based or commercial network based. We talk a lot about things like Vampire Diaries or Big Bang Theory.

RECAP of Larry Namer Interview:

  • If you have to boil down what my skills are? It is being able to understand Pop Culture, and how people will consume Pop Culture;
  • I don?t say I make shows for TV, I make content for whatever device people want to watch them on.
  • It gets back to Basic Storytelling.
  • Smaller niche opinions and stuff like that is really what I?m about.
  • I have the equivalent to Twitter in China. It is called Weibo. My name is GossipBoyL on www.Weibo.com, so I communicate a lot with the Chinese audience.
  • We are doing a modern drama, a modern urban drama, youth drama that?s called China Girl. Our other shows like Hello! Hollywood! are web-based or commercial network based.

This article is the copyrighted property of the writer and Communities @ WashingtonTimes.com. Written permission must be obtained before reprint in online or print media. REPRINTING TWTC CONTENT WITHOUT PERMISSION AND/OR PAYMENT IS THEFT AND PUNISHABLE BY LAW.

Eric Zuley

Eric Zuley, aka EZ, is the founder of WTV Networks, celebrity host (The EZ Show), and philanthropist with a genius entrepreneur mentality. With over twenty years in the entertainment industry, and an award-winner for the United States Congressional Robert Novak Journalist award; Eric's achievements has made him one of Hollywood's most sought after spokesperson and brand ambassador. The Multicultural motion Picture association named an award after Eric Zuley, the EZ Achievement Award, which EZ considers his greatest accomplishment yet. The first recipient of this award is the co-founder of E! Entertainment and now President of Metan Development Group, Larry Namer.? ?

Known to many as one of the hardest working men in Hollywood, Eric has successfully executed his one of a kind skill set in the world of entertainment through his web and social media platform with some of the biggest names in the industry reaching a following of over one billion. Through this his passion for the community's growth he created a movement called "The EZ Way," which gives artists & brands the access needed in the world of entertainment to excel.

Many celebrities are doing it "The EZ Way" thanks to Eric Zuley. This list consists of; Richard Dreyfus,? John Travolta, Rosey Grier, Akon,? Pamela Hasselhoff, Perter Fonda,? Bizzy Bone, Megan Good, Pamela Jones, co-founder of? E! Entertainment Larry Namer, attorney Gloria Allred, Fred Willard, Jake Busey, Antonio Sabato Jr., Tatyana Ali, Ray J, Taboo from the Black Eyed Peas, soap star Terri Ivens, Boyz II Men, Twighlight's Rick Mora, the Bachelorette Ali Fedotowsky, VH1's Jessica Rish, and the list goes on showing that EZ is the "Hollywood It Guy."

Eric Zuley will be brining the Communities at the Washington Times entertaining, groundbreaking, and riveting interviews as he continues to tear the roof off of Hollywood and entertainment the only way EZ can, The EZ Way!

Contact Eric Zuley

Source: http://communities.washingtontimes.com/neighborhood/ez-way/2012/sep/29/larry-namer-co-founder-e-entertainment-new-develop/

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